Subrata Roy’s take on knowledge and its variants Playing essential Role in Human Life

Knowledge of an individual helps in building his or her personality, where other characteristics like work, discipline and honesty contribute in the making of that personality, says Subrata Roy in his masterpiece, Life Mantras.
Subrata Roy divided knowledge into four different categories to convey the actual meaning of the same in a descriptive manner, so that the reader of Life Mantras can have a deep insight of this concept of knowledge. These kinds of knowledge have been covered in this blog.
Roy mentioned, “Knowledge of Life is like a deep, vast ocean. One, who thinks of himself as knowledgeable, is the most ignorant of all.” A person with the knowledge of life can differentiate between love and respect and also know that which one is deceptive and which one is a superior emotion, respectively.
The knowledge of your work subject makes your job lot easier. And for that, you need to keep yourself well-acquainted with your company’s expertise, work operations, facts and actual services. You should have answers to all your what, why, when, who, where and how; if you are familiar with all these questions, you certainly have knowledge of your work subject.
Having knowledge of your workplace tops the list of having professional knowledge. Subrata Roy said, “Exhaustive knowledge of the workplace is essential to achieve success.” This kind of knowledge about the organisation can represent your knowledge base and your organisation well in other people’s perspective.
While talking about knowledge of behaviour, Subrata Roy considers a number of factors responsible for cultivating a person’s behaviour and temperament. He believes that a great deal of human behaviour depends on the level of knowledge that individual have acquired about life, which ultimately brings optimistic changes in human behaviour and nature. Roy believes that a man or woman’s personal authority should motivate and influence others rather than his or her status authority.
At the end, Roy has mentioned, to which a number of successful people would also agree that never fear outside punishment, rather fear your conscience in the performance of your genuine duties.

How to Transform Your High Ego and Weak Ego in Balanced Ego: Subrata Roy

Misunderstand or understating some concept, is a natural human tendency, which generally confuses the masses and let people develop the wrong perception about that particular concept. Same is the case with the word EGO, which was termed for explaining self-respect in shortest form but modern era considers the same as a negative attribute in human.
In Life Mantras, Subrata Roy has talked in detail about Ego, categorised it into different segments and tried to clean the blurred picture. Subrata Roy correlates Ego with ‘I’, which is essential for the personal development of a human. If a person lacks the ego, he or she is certainly suffering from the lack of self-respect as his ‘I’ has weakened from all the sides, believes Roy.
An individual maintains his or her level or egotism even after living with hundreds and thousands of people in their acknowledgement, whose ego might be weaker or higher than theirs but the former person’s strong ego doesn’t get affected by either. To explain it better, the charioteer of Sahara has divided ego into three different categories, starting with high ego, passing through balanced ego and concluding with weak ego.
People with High Ego, cannot discriminate between pride and self-pride. They usually have unreasonable expectations from other people and when the same don’t get fulfilled, they end up hurting others along with their self-respect. Their viewpoint matters the most in any argument, whether it makes sense or not because people with high ego usually start losing on their empathetic nature towards other people’s feelings. Roy says, “People with high ego generally change when they face a lot of failures and disappointments in their lives. But a majority of them would change with the right intent, continuous and convincing teachings.”
People, who have a balanced ego, belong to the highest category of creatures in society as they have a beautifully developed mind and respect others along with nurturing their own ego. According to Subrata Roy, “Balanced ego persons are the ones who are running this world properly and effectively.”
Individuals with less courage, diminishing internal energy, specifically self-confidence that Roy is highlighting, they have a weak ego. Easy distractions, insecurities, high dependency on others are some of the characteristics of people with a weak ego, which can be improved with right kind of guidance.
If weak people put more efforts and high ego people control some of their urges and unreasonable expectations from others, the world will be a better place to live in because the balanced world can only be imagined with people having a balanced ego.

Subrata Roy Categorises Emotional Sphere in Life Mantras

Hard work, Discipline and Honesty are those three best policies, which Subrata Roy has recently mentioned in his Life Mantras. These are the building blocks of a person’s personality, who gets self-motivated with these added features and ensure a happy and satisfactory life.
Chief of Sahara India Parivar, Subrata Roy have dedicated a whole chapter to an individual’s ‘Emotional Sphere’ how its enlargement can make the individual’s life easier and help in building his/her ultimate personality.
Roy started with the infant, whose emotional sphere is restricted but spreads out slowly and gradually as he grows.  The kid let his mother enter in his emotional sphere, first of all, then father, and then comes siblings along with friends, relatives, neighbours, teachers to name a few. That entry can either be temporary or permanent, where former one depends on the demand of the situation.
Roy mentioned, “The more you expand your emotional sphere the bigger your internal personality grow and the better human being you make of yourself. So developing your internal personality to the optimum capacity of your emotional sphere is extremely important towards making you a successful and productive person.”
Roy differentiated emotional sphere into five different categories of I, My, We, We All and Us. Here, ‘I’ signify the restricted emotional sphere of a human being like of a child, who is not open to anybody and want everything right away. ‘Me’ certainly is a limited sphere but it involves instantaneous people in an individual’s life, i.e. his family. ‘We’ include a huge and satisfactory emotional sphere, where friends and relatives can be found. ‘We All’ is consisted of the person’s country and society, where neighbours and immediate environment have a place, on the other hand, ‘Us’ is the largest emotional sphere, which is made of humanity.
Roy concluded this five differentiated emotional sphere’s categorisation by saying, “Whosoever enters your emotional sphere becomes the recipient of your genuine duties towards them. That is the food for your internal personalities.” He further added, “If you fail or are unable to perform your duties for your loved ones, you’re a victim of emotional dissatisfaction, which injects poison in you.”
The Emotional Sphere of a person can vary in size as well, it all depends on the person how much he cares for others and considers them as an integral part of his life.

SubrataRoy Answered many Young Aspirant's Questions in Life Mantras

The thoughts kept occurring and developing in his mind since his childhood and he kept implementing his inculcated versions in professional life with all rationality. And that’s just a minute fraction of Life Mantras that the driving force of giant Indian conglomerate, Sahara India Pariwar, Subrata Roy shared with a number of curious people, who wanted to know about his life, professional-personal, along with his motivational force that kept him going.
What’s inside LifeMantras, is way more interesting and valuable than this gist. And what is more remarkable, is something towards the end of this book, where Subrata Roy has resolved the queries of some young ones, who seek motivation and inspiration from the man.
On asking, to be an obedient learner in personal and professional life, Subrata Roy replied with one word’s explanation, i.e. flexibility. Roy mentioned how flexible nature of people helps in their learning process. People agreed with his statement that an enthusiastic learner is better than an obedient learner, which is possible with the help of observations in and around the environment of an individual and being open to everything.
Subrata Roy considers knowledge directly related to intelligence as gathering the knowledge of the concerned area will help to enhance the intelligence. According to Roy, human management helps in understanding human nature and business management helps in executing the former. Achieving success is only possible with the deep knowledge of human psychology and human management.
SubrataRoy is a person, who considers emotional aspect as important as professionalism when it comes to the business. Here, emotional involvement means the involvement of an individual’s emotions in his profession, which ultimately work towards better productivity of that employee. Roy believes in high work ethics, which can be attained with the high emotional involvement of employees and employers altogether.
A few things have been left for people to explore on their own with the curiosity of next version.

Life Mantras Topped Nielsen BookScan and Ruled Numerous Hearts

There are certain things in life which take some time, develop gradually and get requisite acknowledgment among the people who matter, being liked by them or not is the next chapter of that story. On the other hand, there are few things which catch fire so rapidly that remarkable acknowledgment comes automatically. Something like this happened recently when the Chairman of Sahara India Pariwar, Subrata Roy’s Life Mantras topped the Nielsen BookScan’s non-fiction category and hold on to its title of ‘Bestseller’ for fourth consecutive weeks.
World’s largest continuous book sales tracking service, Nielsen BookScan also operates its function and conducts this survey across numerous countries that vary from India to Australia, UK to the US. Other countries that follow in line are Australia, Brazil, Ireland, Italy, New Zealand, Spain and South Africa.
To make sure that the survey shows an optimum outcome, Nielsen BookScan collects total transaction data at the point of sale directly from the tills and dispatch systems of all major book retailers. Nielsen collects data from online and offline booksellers including Bookadda, Crosswords, Connexion, DC Books, Flipkart, Indiatimes, Infibeam, Landmark, Landmarketail, Capital Book Depot, Rediff, Odyssey, Pageturners, TV18 Homeshopping, WH Smith India, eBay, Mahindra Retail, Reliance Timeout, Snapdeal, etc.

Within a month of its launch, the book - ‘Life Mantras’ has walked upright in the chart to acquire the status of a Bestseller. In his book, the author, Shri Subrata Roy Sahara, has elaborately detailed out the various psychological and emotional aspects of life vis-à-vis the basic instincts inherent in all human beings so as to bring forth the true beauty of the multi-dimensional human life.
The book ‘Life Mantras’ is the first among the ‘Thoughts from Tihar’ trilogy series and is available at all leading bookstores across India as well as abroad. It is also available at all leading online portals and even in the form of an e-book. The other forthcoming books of the aforesaid trilogy series are ‘Think with Me - How to make our country ideal’ and ‘Reflections from Tihar - A book on Tihar Jail’. These other two books of the trilogy series will be released soon.

Life Mantras: The Alchemist’s Secret

Life Mantras lays the foundation of ‘Thoughts from Tihar’, where Subrata Roy has not only painted his whole mind but answered so many questions which people want to ask but never got a chance. From his professional life’s motivation to personal life experience, which helped him become the man he is today. A world renowned personality contributed in Nation’s development to such an extent, which any government institution would not have been able to achieve single handed.
Maintaining an employee base of more than 12 lakh individuals is not a child’s play, which is only achievable with the help of certain skill set, wisdom and never aging enthusiasm to motivate each one of them towards achieving organisational goal aligned with the personal ones.

Subrata Roy has spilled all the colours of his life in Life Mantras to make it appealing and attract a number of people just on the basis of the thoughts, the ideologies and the philosophies, which this masterpiece incorporates. One of the interesting things about this book is, the owner of Sahara India Parivar completed the whole piece in Tihar. And that is the reason that reader will find numerous incidences in the book which will compel them to think that an average person in a normal world would not have been able to cope with such crucial circumstances the way Subrata Roy did.

The time behind the bars has worked in favour of Subrata Roy’s psychological development and the man has utilised the time of self-introspection to showcase his mind, which has been represented in a crystal clear manner in this book. The book ultimately narrates the story of Subrata Roy’s struggles, which helped him to outshine against all the odds and pessimistic scenario, where he used best of his optimism even under uneasy circumstances.
A must read inspirational book by an inspirational man of perfect traits!

Life Mantras