Life Mantras Topped Nielsen BookScan and Ruled Numerous Hearts

There are certain things in life which take some time, develop gradually and get requisite acknowledgment among the people who matter, being liked by them or not is the next chapter of that story. On the other hand, there are few things which catch fire so rapidly that remarkable acknowledgment comes automatically. Something like this happened recently when the Chairman of Sahara India Pariwar, Subrata Roy’s Life Mantras topped the Nielsen BookScan’s non-fiction category and hold on to its title of ‘Bestseller’ for fourth consecutive weeks.
World’s largest continuous book sales tracking service, Nielsen BookScan also operates its function and conducts this survey across numerous countries that vary from India to Australia, UK to the US. Other countries that follow in line are Australia, Brazil, Ireland, Italy, New Zealand, Spain and South Africa.
To make sure that the survey shows an optimum outcome, Nielsen BookScan collects total transaction data at the point of sale directly from the tills and dispatch systems of all major book retailers. Nielsen collects data from online and offline booksellers including Bookadda, Crosswords, Connexion, DC Books, Flipkart, Indiatimes, Infibeam, Landmark, Landmarketail, Capital Book Depot, Rediff, Odyssey, Pageturners, TV18 Homeshopping, WH Smith India, eBay, Mahindra Retail, Reliance Timeout, Snapdeal, etc.

Within a month of its launch, the book - ‘Life Mantras’ has walked upright in the chart to acquire the status of a Bestseller. In his book, the author, Shri Subrata Roy Sahara, has elaborately detailed out the various psychological and emotional aspects of life vis-à-vis the basic instincts inherent in all human beings so as to bring forth the true beauty of the multi-dimensional human life.
The book ‘Life Mantras’ is the first among the ‘Thoughts from Tihar’ trilogy series and is available at all leading bookstores across India as well as abroad. It is also available at all leading online portals and even in the form of an e-book. The other forthcoming books of the aforesaid trilogy series are ‘Think with Me - How to make our country ideal’ and ‘Reflections from Tihar - A book on Tihar Jail’. These other two books of the trilogy series will be released soon.

Life Mantras: The Alchemist’s Secret

Life Mantras lays the foundation of ‘Thoughts from Tihar’, where Subrata Roy has not only painted his whole mind but answered so many questions which people want to ask but never got a chance. From his professional life’s motivation to personal life experience, which helped him become the man he is today. A world renowned personality contributed in Nation’s development to such an extent, which any government institution would not have been able to achieve single handed.
Maintaining an employee base of more than 12 lakh individuals is not a child’s play, which is only achievable with the help of certain skill set, wisdom and never aging enthusiasm to motivate each one of them towards achieving organisational goal aligned with the personal ones.

Subrata Roy has spilled all the colours of his life in Life Mantras to make it appealing and attract a number of people just on the basis of the thoughts, the ideologies and the philosophies, which this masterpiece incorporates. One of the interesting things about this book is, the owner of Sahara India Parivar completed the whole piece in Tihar. And that is the reason that reader will find numerous incidences in the book which will compel them to think that an average person in a normal world would not have been able to cope with such crucial circumstances the way Subrata Roy did.

The time behind the bars has worked in favour of Subrata Roy’s psychological development and the man has utilised the time of self-introspection to showcase his mind, which has been represented in a crystal clear manner in this book. The book ultimately narrates the story of Subrata Roy’s struggles, which helped him to outshine against all the odds and pessimistic scenario, where he used best of his optimism even under uneasy circumstances.
A must read inspirational book by an inspirational man of perfect traits!