Thursday, March 24, 2016

Life Mantras Topped Nielsen BookScan and Ruled Numerous Hearts


There are certain things in life which take some time, develop gradually and get requisite acknowledgment among the people who matter, being liked by them or not is the next chapter of that story. On the other hand, there are few things which catch fire so rapidly that remarkable acknowledgment comes automatically. Something like this happened recently when the Chairman of Sahara India Pariwar, Subrata Roy’s Life Mantras topped the Nielsen BookScan’s non-fiction category and hold on to its title of ‘Bestseller’ for fourth consecutive weeks.
World’s largest continuous book sales tracking service, Nielsen BookScan also operates its function and conducts this survey across numerous countries that vary from India to Australia, UK to the US. Other countries that follow in line are Australia, Brazil, Ireland, Italy, New Zealand, Spain and South Africa.
To make sure that the survey shows an optimum outcome, Nielsen BookScan collects total transaction data at the point of sale directly from the tills and dispatch systems of all major book retailers. Nielsen collects data from online and offline booksellers including Bookadda, Crosswords, Connexion, DC Books, Flipkart, Indiatimes, Infibeam, Landmark, Landmarketail, Capital Book Depot, Rediff, Odyssey, Pageturners, TV18 Homeshopping, WH Smith India, eBay, Mahindra Retail, Reliance Timeout, Snapdeal, etc.

Within a month of its launch, the book - ‘Life Mantras’ has walked upright in the chart to acquire the status of a Bestseller. In his book, the author, Shri Subrata Roy Sahara, has elaborately detailed out the various psychological and emotional aspects of life vis-à-vis the basic instincts inherent in all human beings so as to bring forth the true beauty of the multi-dimensional human life.
The book ‘Life Mantras’ is the first among the ‘Thoughts from Tihar’ trilogy series and is available at all leading bookstores across India as well as abroad. It is also available at all leading online portals and even in the form of an e-book. The other forthcoming books of the aforesaid trilogy series are ‘Think with Me - How to make our country ideal’ and ‘Reflections from Tihar - A book on Tihar Jail’. These other two books of the trilogy series will be released soon.

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